VINMART 4

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VinMart 4.0 the first virtual store in Vietnam


Virtual store presents images of more than 100 products on large-format posters, which can then be purchased online. - Photo: Vingroup


The VinMart 4.0 virtual store run by VinCommerce under the Vingroup has been launched in Vietnam.

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VinMart 4.0 presents images of more than 100 products on large-format posters. Products and brands are arranged in eye-catching color arrangements similar to actual counters and shelves in supermarkets.

The virtual stores will be placed in densely-populated areas such as dormitories, office buildings, schools, and bus stops.

Customers need only open the VinID app, select the Scan & Go feature, scan the QR code of the products they wish to buy at VinMart 4.0, and pay with the VinID app.

VinMart will deliver goods within two to four hours. To begin with, it has selected 20 locations in Hanoi and Ho Chi Minh City for its virtual stores and will continue to expand to other locations around the country.

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Along with VinMart 4.0, customers can also experience “buying from afar” through the Smart Shopping Handbook. The handbook has two versions - paper and online - helping customers to select and buy products directly by scanning QR codes on the Scan & Go feature. More than 800 items are divided into groups, meeting the need for essential consumer goods such as food, utensils, and personal care products.

The VinMart 4.0 virtual store and Smart Shopping Handbook are the first such models applied in Vietnam, enabling customers to buy goods remotely without having to go to the supermarket. The Scan & Go feature was put into operation in March, not only adding many items, especially fresh products and green vegetables, but also expanding the scope from 13 to 73 VinMart stores nationwide.

As a pioneer in bringing such modern shopping technologies to Vietnam, which are developed to suit local consumers, VinCommerce and VinID want to create a revolution in retail consumption in Vietnam, offering solutions to save time and increase utilities.

VinMart Scan & Go also brings consumers access and familiarization with the trend of modern cashless payments in the world through of activating e-wallets on the VinID app or using bank cards quickly and securely.

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With upgrades and additional features to come on Scan & Go, VinCommerce continues to affirm its pioneering role in applying technology 4.0 and is the leading retailer in the convenient multi-channel supermarket model in Vietnam, seeing Vietnamese retail catch up with retail technology around the world.